Tourism Central Otago today launched the second set of safety videos building on the launch of the campaign in December.
The series of short clip videos highlight things people should be doing to ensure everyone using local trails has a great experience. They feature locals and visitors on a mix of trails and are being released in time for what is already a busy autumn on Central Otago’s trail network.
The four new clips focus on being aware of weather, isolation and choosing the right trails for your skill level and rider group.
Tourism Central Otago General Manager Dylan Rushbrook said all indications were that this would be “an incredibly busy Easter and school holiday period on our trails”.
“With that in mind, and based on feedback that some poor behaviour is being observed, we’ve identified additional key messages that will increase awareness of risks and highlight safe trail use practices. Being considerate is key to everyone having a great time. These safety messages are not just for a commercial operator’s clients – they are for locals, friends, family and visitors too.
“The Otago region is lucky to have a choice of trails for all abilities. We really encourage people to choose a trail that fits their ability so that they enjoy their experience and don’t end up in trouble and needing assistance,” said Mr Rushbrook.
Although the messages in the clips do have a serious side, there is a bit of light-hearted approach to how they are presented which it is hoped engages people to like and share.