Light Up Winter was first conceived in 2017 as a way to bring joy and community to Cromwell during the dark winter months.
Organisers say, “We never in our wildest dreams thought that this little event would capture hearts and minds as it did.”
This year the event, scheduled for 9 July, will be much larger than previously.
Marion Low, Marketing and Communications Manager, Cromwell & Districts Promotion Group (CDPG) says,
“Thanks to the grant we received from the Southern Lakes Event Fund, we are bringing in an ice skating rink for a week. To capitalise on this unique opportunity, it only made sense to upscale the event and reach a wider audience.”
The aim of making this a free event for all who attend has been a focus from the start and organisers are of the firm belief that it should remain so. They have therefore come up with the idea of asking the business community and the public at large to support it by donated $100 – if 100 people generously support the fund, there will be $10,000 specifically ear-marked to help cover the behind-the-scenes logistical costs of traffic management, fencing, security, etc.
Kelly Cruikshank-Giles, Community Relationship Manager for CDPG, says, “If you’ve enjoyed this annual event then we would very much appreciate a donation to assist us to fill the lantern and keep this event in our community. In return for your donation, your logo/name will be listed on our website as a supporter.”
Marion says, “Although the event is first and foremost for our community, it is also an amazing drawcard for visitors from outside the region – strategically placed in the school holidays.”